start with Thompson’s Realty. Congratulations Jay and Francy and the Butterworth Group.
Agent Highlights: This is the second in what may become a series of posts highlighting real estate agents we know who are blogging or pursuing other interesting approaches to their real estate business. Most of the posts probably will focus on FBS clients, because that’s who we know best, but we’re certainly not limiting ourselves to that, so send us a note if you’ve got an interesting approach you’d like us to highlight.
A bit of unsolicited advice: more editing could be done to make some of the videos more to the point and the one of the vacant lot could have used more narration and highlights. I loved the one tromping through the snow, though, because it really shows one of the most important parts of the property, namely how the home sits in relation to the other homes in the development. Too many agents would try to hide that fact and Craig makes it crystal clear in a video. I think that’s the kind of transparency that builds trust. Very cool.
One of the best videos I’ve seen linked into the flexmls Web system is from Jeremy Hart at NRV Living in the New River Valley MLS.
Jeremy highlights the energy efficiency of the Auz-Bloc or Timbercrete siding on the house. I think this is the kind of detail for which buyers are looking and it raises an excellent question of if and how such details should be tracked in the MLS system. As Greg Kilwein from FBS has said, “MLS systems today capture what is common about properties but what sells the property is what’s uncommon.” The MLS could leverage the long-tail of real estate search, but the question is whether it should? Data quality is a constant concern and trying to track extra details like this may make that more difficult. On the other hand, if these kinds of details are what sell homes, maybe the agents would be more inclined to pay attention to these kinds of details. Either way, capturing these details in a video like Jeremy has done is very useful.
